About us

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The story behind why we created SwayBrand

Our Team

SwayBrand is reimagining the influencer marketplace to bring equity to culture and authenticity to brand content. We are creating new channels to help brands develop authentic partnerships and source original content from Black, Latino and Asian influencers and creators that would normally go undiscovered.


Horace L. Flournoy

I visualize, build and grow creative business models. Give back and Lift as you Climb.

Specialties: Entrepreneurial Management l Innovation l Startup Marketing & Strategy, Growth Engineering

Agile software application project management

Century Williams

Entrepreneurial Business leader with expertise in client relationship building and brand partnerships that drive revenue and awareness. She is a strategic, resourceful and creative business development and sales professional with a proven track record.

Century is a former D1 track and field athlete. She started her own Public Relations/ Marketing boutique agency which leveraged her to start consulting for various brands in both the Beauty, Entertainment,Fashion, Arts, Sports, Spirits and Tech industry.

She specializes in creative collaborations between athletes, entertainers, and lifestyle brands. Century also has a passionate expertise in experiential events, talent relationships, brand integration, and strategic partnerships to impact socially-conscious, sponsorships, multicultural audiences.

Israel Idonije

Israel Idonije played in the National Football League for 11 years. He is the founder of iF Charities (formerly the Israel Idonije Foundation) and a successful entrepreneur.

Idonije embodies the phrase "Dream Big!" He believes anyone can achieve great things in life. TEDx:https://www.youtube.com/watch?v=6h5VN8xSzAc

Follow him on Twitter, Instagram and Facebook at @iidonije. For all inquires, please contact Teresa@realisgrp.com


SwayBrand is a Black-owned startup led by a diverse team of entertainment, technology, and culture professionals that have built their careers on the forefront of consumer engagement and strategic partnerships. We are focused on driving value to brands and creators through our cultural intelligence and unique tech platform to unlock the power of culture.


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